Privacy Policy
Whiz Kid Games Ltd – ICO Registration Number: ZB953996
This Privacy Policy sets out how we at, Whiz Kid Games Ltd (company number 12924924) registered at 206 Upper Richmond Road West, London SW14 8AH, use and protect any personal information collected or generated in relation to you whilst using our websites www.go-genius.co.uk or www.whizkidgames.co.uk (“the sites”).
We understand and take seriously, our data controller responsibilities to protect personal information that we process under the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003, as updated or amended from time to time (together “the Regulations”).
Please read this Privacy Policy carefully to understand how we use your personal data when you interact with us using our website.
Data Collected and the purpose of processing
As an account holder or as a visitor to our sites we collect the following information about you.
| Data Collected as Data Controller | Purpose | Lawful basis |
| Your personal details, including your name, title, postal and billing addresses, email address and phone number | To purchase a product from us, or set up an account our websites | Performance of contract |
| Your account login details, such as your username and the password that you have chosen | To protect and maintain any accounts you may create with us | Performance of contract |
| Payment details | To process payment for a product from our website | Performance of contract |
| Email alerts (examples: back in stock, order dispatch and confirmations) | To manage your purchase | Performance of contract |
| Information you provide to enter competitions | To manage competitions and promotions | Consent Legitimate business interest |
| Personal data that you submit to us to register for email alerts or newsletters Information about which emails from us you open, and which links in those emails you click on | To receive newsletters or alerts and advise you about other products and services we think may be of interest to you | Consent Legitimate business interest |
| Your communication and marketing preferences | Contact preferences | Consent |
| Information about your online purchases from us | To process orders, monitor website usage | Performance of contract |
| Information you provide when corresponding with us in relation to inquiries | To respond to inquiries | Consent |
| Information you supply when you voluntarily complete customer surveys, provide feedback | To help improve our products and services | Consent |
| General User data (when browsing our websites) | ||
| Technical information such as the type of device you use, network information, your operating system, the type of browser you use and approx geographic location. | To monitor Platform usage, content effectiveness | Legitimate business interest |
| Information about your online browsing behaviour on our Websites | To monitor Platform usage and protect our own systems and notifying you about changes to our services | Legitimate business interest |
| To improve the Platform and products and services that we offer, including recognising when there is a higher demand for our services; tailoring our Platform to the needs of all users; recommending options that match any stated preferences | Consent | |
| No automated decision making, including profiling, is used when processing your personal data. | ||
| The Platform is not intended for children and we do not knowingly collect or solicit personal data from anyone under the age of 16. | ||
| We do not collect any special category personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). | ||
Marketing to you
We want our customers to know about our exciting products, services and offers that we think you would be interested in.
In general we only market to you if you have given your consent, or if there is a ‘legitimate interest’ where you have expressed an interest in our products or services.
Opting out
You can opt out of marketing across any of our channels at any time, using the unsubscribe instructions.
Who We Share Your Personal Information With
We may need to share your information with other organisations:
- We may share your data with third parties as part of a Company sale or restructure, or for other reasons to comply with a legal obligation upon us.
- We will disclose your personal data with third parties if required to do so by law or appropriate regulatory authority.
- We do not sell your personal data to third parties.
Data Processors
In order to provide the highest quality service to our customers, we work with carefully selected service providers who carry out certain functions on our behalf. These include payment processing companies, delivery companies, email service providers and other information technology companies.
- We share selected information with these service providers in order to enable them to deliver the services on our behalf. We have a data processing agreement in place with third parties we use to process your data under our instructions as part of providing our services to you. Third parties must implement appropriate technical and organisational measures to ensure the security and confidentiality of your data.
- We only share such data as is necessary to provide the services, and the service providers treat your personal information with the same degree of care and trust as we do.
Where do we process your data?
From time to time, some personal data we collect from you may be transferred to, stored at, or processed at a destination outside the UK or European Economic Area (“EEA”), or processed by companies outside the UK or EEA who work for us or for one of our service providers. Where this is the case, appropriate technical and organisational measures are applied to ensure the security and confidentiality of your data is treated in line with the Regulations.
Retention periods
We will not keep your information for longer than is necessary however there are some situations where some information may be retained for in line with legal and regulatory requirements. Please contact us for further details on our retention periods.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Automated decision making
No automated decisions are made using any personal information collected using our websites.
Linking to other web sites
Our websites may contain links to other web sites. Please note that when you click on one of these links, you are clicking to another web site. We strongly advise you to read the Privacy Policy of these linked web sites as they may differ from our own. Once you leave our website and enter another website, we cannot be responsible for the privacy or protection of any information you transmit or provide.
Accuracy of our Site
We make every effort to ensure the accuracy of our websites both operationally and its content. If you discover any errors or omissions, please email the details to: info@whizkidgames.co.uk
Your Rights
You are entitled to ask about the data that is held about you, subject to certain exceptions. This is called a Subject Access Request (SAR).
You have the following rights in relation to the personal data we hold on you:
a) the right to be informed about the data we hold on you and what we do with it
b) the right of access to the data we hold on you
c) the right for any inaccuracies in the data we hold on you to be corrected (rectified)
d) the right to have data deleted in certain circumstances (erasure)
e) the right to restrict the processing of the data
f) the right to transfer the data we hold on you to another party (portability)
g) the right to object to the inclusion of any information;
h) the right to regulate any automated decision-making and profiling of personal data.
Changes to our Privacy Policy
We reserve the right to change our Privacy Policy from time to time as the business evolves. Where a revision is made to the policy the revised policy will be posted to our Site. Such changes to our Privacy Policy automatically shall become effective immediately upon posting the changes on our website.
How to Contact Us or Make a Complaint
If you are unhappy or unsatisfied with why and how we have used your personal data, you can contact us by sending an e-mail to: info@whizkidgames.co.uk or by writing to us at this address:
Whiz Kid Games, 95 East Sheen Avenue, London, SW14 8AX.
We will make every attempt to ensure you are satisfied with our handling of your data requests, however, you are entitled to raise a complaint with the Information Commissioner (ICO) if you are not satisfied.
Email: casework@ico.org.uk
Tel: 0303 123 1113
Website: https://ico.org.uk/global/contact-us
Last updated: August 2025